An Albergo Diffuso which uses a model of territorial business is the same as others, but more effective, efficient, fair and ecologically sustainable than others. The possibility to skip from first to second kind of Albergo Diffuso is related to entrepreneurs' will and above all a clear vision of "more's" and the methodology to use in order to reach them.

The first compete book about a business model for AD's will start thanks to a partnership between SISAD and StartTer, a company located in Padova which works in the fields of PR, territorial marketing and job psychology. This book will be part of a collective work, and will be directed towards entrepreneurs who want to live and get income not just now but also in the short-medium time.

The second book will develop the important but overlooked topic of Tourism co-marketing (which was born in the USA in 1948 to face the post-war economical situation), subsidiary to traditional marketing, whose main goal is: to promote the company and its products sparing money, being present in a better way in old markets and entering new ones soon and before competitors.

Magic? No... just mathematics. If one does not succeed, two can, and three can overcome the competition, even more in difficult times like now.