The Albergo diffuso as a market-oriented and partnership-based business model which can teach us so many things about the way to overcome local partnership obstacles.
The University of Udine is one of the most productive ones existing in Italy.
The course in Marketing and co-marketing for tourism proposed by this University will give to the their students the opportunity to enter in the "room of secrets" of the albergo diffuso: the way it function, or better: the way it should function. The first lessons to be learned? never underextimate the importance of this business model.