07|05|2010
Concluded the first seminar in Public-Private Partnering for tourism development organized by University of Milan "Bicocca"
Categoria: News
The Sociological faculty of the Universitiy requested in april the seminar entitled "Partnering for tourism development" which was organized and held on may 5 with great interest of the students.
The seminar was led by M. Droli and was aimed to recognize the necessities of co-marketing and co-management existing in the smallest but powerful albergo diffuso, but also in the bigger tourism destinations, districts and companies.
The complexity of Public-Private Partnerships for tourism development requires even more productive methodologies to improve the innovation, efficiency, social involvement and ecosustainability level of their proposals.
The seminar was led by M. Droli and was aimed to recognize the necessities of co-marketing and co-management existing in the smallest but powerful albergo diffuso, but also in the bigger tourism destinations, districts and companies.
The complexity of Public-Private Partnerships for tourism development requires even more productive methodologies to improve the innovation, efficiency, social involvement and ecosustainability level of their proposals.

