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07|05|2010

Concluded the first seminar in Public-Private Partnering for tourism development organized by University of Milan "Bicocca"

Categoria: News

The Sociological faculty of the Universitiy requested in april the seminar entitled "Partnering for tourism development" which was organized and held on may 5 with great interest of the students.

The seminar was led by M. Droli and was aimed to recognize the necessities of co-marketing and co-management existing in the smallest but powerful albergo diffuso, but also in the bigger tourism destinations, districts and companies.

The complexity of Public-Private Partnerships for tourism development requires even more productive methodologies to improve the innovation, efficiency, social involvement and ecosustainability level of their proposals.

 
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